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    Machine tool industry, the automotive industry will lead to better prospects
    时间:2015-08-08
    To seize the opportunity, you must first find a gap in the market, only to do the "people I have, I have excellent", produced by the product irreplaceable, the user will choose you.
    Ministry of Industry recently released data show that in 2013 China's total production of automotive 22,117,000, 21,984,000 sales, sales up 14.8 percent, 13.9 percent, the automotive industry as a whole was steadily trend. As the machine tool industry's largest customer, the automotive industry is bound to lead to better prospects for the machine tool industry.
    ? How Dongfeng Automobile Manufacturers used machine tool enterprises, how to layout it Shenzhen, mold, general manager of integrated marketing consultant Luo Baihui that users want to seize the automobile industry, at least to do the following four points:
    Find a market gap
    To seize the opportunity, you must first find a gap in the market, only to do the "people I have, I have excellent", produced by the product irreplaceable, the user will choose you.
    So how to find a market gap in it? The industry believes that the weaknesses found from the current market is a good way. China's machine tool weak link is the device's productivity, accuracy, and numerical control systems, machine tool enterprises solve if any one of them, then the link became his core competitiveness.
    A clear market positioning
    Identify a gap in the market, then we must do a good job positioning, as any consumer product does not fit all, it can only serve to a specific user. Before product development, machine manufacturers need to seriously think about the target audience is the low-end users, or end users, or end users.
    Machine tool industry to promote the rapid development of the automotive industry
    Product development
    If the gap is the target market, market positioning is the bull's-eye, then the product is an arrow on the string, only the arrows hit the target, to be successful. Thus, according to market positioning, developed to fill the gap in the market products in order to win customers. And the development of the new machine is the machine tool manufacturers disadvantage, which is also an important reason for non-domestic high-end machine tool market.
    Open sales channels
    "Wine is also afraid of deep alley," even if no matter how good the quality of the machine, and then fit your customers, if not his contacts, then everything is useless, thus opening access to the user's sales channels is a key factor for enterprises to create profits. Information age, behavior patterns of consumers in general are: generating concern → interest → Internet search → → share spread into action. In terms of machine tool manufacturers, choose an appropriate business platform, allowing users to quickly find yourself online, even if successful open sales channels.